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Finding the motivation to stick with goals
Most of us have gotten loyalty cards at one point or another that treated us to a free item after a certain amount of purchases at that particular establishment. Most of us have also tossed more than one of those cards after realizing they weren’t worth the space in our wallets for the amount of…
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Swing state neurons?
In a tight election, attention immediately turns to swing voters. Poll analysts swarm them with a barrage of questions to predict which candidate may garner more of their crucial votes. In anticipation of the 2008 election, analysts went one step further and looked not only at swing voters’ survey responses but also their neural responses.
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Is the way to a woman’s heart through her funny bone?
Say what you will about the findings in evolutionary psychology—they certainly have good narratives. One of the latest, published in the July issue of Personality and Social Psychology Bulletin, uses sexual selection theory to argue that humor is important to men and women in heterosexual romantic contexts, albeit in different ways.
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Red scare, quite literally
The color red is commonly used to caution us. Used prominently in alerts ranging from stop signs to warning labels, we generally associate red with some kind of threat or danger. Some have even suggested that athletes whose team color is red dominate more than those with other team colors (although having been a Stanford…
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Are you more of a conformist during flu season?
Looking back on social psychology’s greatest hits, my mind always drifts first to studies on conformity, largely because they make such good stories. Take Asch, for instance. Who would’ve thought that so many people would willingly follow the crowd in giving a blatantly wrong answer about line length? And then, of course, there’s Milgram. It…
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I got chills, they’re multiplying
Many of us have experienced chills when listening to music, those weird, almost indescribable sensations sometimes likened to shivers down the spine. If you’re very meta, the line serving as this post’s title might even do it for you (but probably not—chills don’t tend to occur until later on in a song). Despite our inability…

