Your Brain on Ads: Ground breaking research by UCLA researchers

Dr. Matt Lieberman and former Psych in Action blogger Dr. Emily Falk are getting a lot of attention for their paper in Psychological Science that found that the specific brain regions that were activated while viewing health related advertisements predicted the ad's success in the population at large -- even though the viewers were not aware of the neural activation and were expressing different opinions about the ads.  Read about the implications of these findings in this Science Daily article and this press release.