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Your Brain on Ads: Ground breaking research by UCLA researchers
Dr. Matt Lieberman and former Psych in Action blogger Dr. Emily Falk are getting a lot of attention for their paper in Psychological Science that found that the specific brain regions that were activated while viewing health related advertisements predicted the ad’s success in the population at large — even though the viewers were not aware…
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Are the mind and body separate? They may be in perception
In the history of thought, the idea that the mind and body are separate has been hotly debated. Probably the most famous statement of mind/body dualism is from the philosopher René Descartes, who in the 17th century argued that there are two different kinds of stuff in the world: stuff extended in space (such as…