“Ballot Behavior: Politics & Psychology” – May 23, 2016

Psychology in Action is proud to announce our fifth annual interdisciplinary symposium, Monday, May 23rd, 2016, from 4 to 6pm in UCLA’s CNSI Auditorium. The discussion will focus on factors that influence voters’ beliefs and behavior. The event is completely FREE and open to the general public! We hope to see you there!   During the first hour (4–5pm), each speaker will present a brief talk demonstrating their research on voting behavior.  The second hour (5–6pm) will feature an…

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How effective are political campaign advertisements?

While the media buzz surrounding the 2012 Presidential Election is just starting up, now is as good a time as any to think about how effective political advertisements really are at influencing our candidate choices.  Every election season, political candidates shell out thousands and even millions of dollars on televised campaign advertisements.  But how persuasive are these advertisements really?  Previous scientific research in this area has only been able to look at how well individual’s…

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