“Ballot Behavior: Politics & Psychology” – May 23, 2016

Psychology in Action is proud to announce our fifth annual interdisciplinary symposium, Monday, May 23rd, 2016, from 4 to 6pm in UCLA’s CNSI Auditorium. The discussion will focus on factors that influence voters’ beliefs and behavior. The event is completely FREE and open to the general public! We hope to see you there!   During the first hour (4–5pm), each speaker will present a brief talk demonstrating their research on voting behavior.  The second hour (5–6pm) will feature an…

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An argument for the end of political ads?

With election season coming up, the presidential candidates have invested heavily—recruiting top ad executives, media researchers, producers, etc.—in creating the perfect ads to highlight their own strengths and their opponents’ shortcomings. But how much does this effort really sway voters?

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Quick Tips for Becoming Poll-Literate

If you’re a political junkie like me, or just a casual election-follower, you’ve probably read a few polls that made your jaw drop.  Here are some things a skeptical poll consumer should look for before letting their jaw fully drop.   Selection Bias One of the first questions you should ask yourself when you read a poll is “What kinds of people did they ask?”  What we want in a poll is to get an…

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